Moontower Festival
Comedy Festival
Branding
A collaboratibe project with Rohan Rege, Bill Chien, Brandon Joseph, and Fay Qiu
Moontower Comedy Festival happens grandly every year at the historic Paramount Theatre in Austin, Texas. Its current identity? Not so grand. Inspired by the classical revivalist structure, Art Deco style motifs and showbiz culture, our rebranding solution is a contemporary spin on the red carpet comedy event. The ingredients? An elegant wordmark, larger than life illustrations, radiating patterns, a rich color palette, and a hot hot serif. The identity is held together by a modular grid system and aims to do justice to the legacy of the Paramount Theatre while keeping things in the now. ︎
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