One Girl Can
Organization For Girls in Kenya
Branding
A collaborative project at Aruliden
OGC is a non-profit organization that builds schools in
Kenya for girls. They came to us for a stronger brand identity that’s simple, flexible, and ownable so as they expand, they can engage with a more dynamic range of
audiences. This direction chosen is named
Her Voice: we make these girls’ voices heard
in the world though a rallying cry. We are unafraid of using a bold logotype, type with big contrast, a lot of negative space, full-bleed imageries, and a muted color palette that makes the photography really
stand out. Just as the loud and emotional quotes from the girls say: no one can define me, other than myself.
︎