One Girl Can
Organization For Girls in Kenya
Branding
A collaborative project at Aruliden
OGC is a non-profit organization that builds schools in
Kenya for girls. They came to us for a stronger brand identity that’s simple, flexible, and ownable so as they expand, they can engage with a more dynamic range of
audiences. This direction chosen is named
Her Voice: we make these girls’ voices heard
in the world though a rallying cry. We are unafraid of using a bold logotype, type with big contrast, a lot of negative space, full-bleed imageries, and a muted color palette that makes the photography really
stand out. Just as the loud and emotional quotes from the girls say: no one can define me, other than myself.
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Sorso
Italian Wine Bar
Branding
Sorso is an Italian wine bar nestled in NYC’s west village. The rich green and gold, the delicate, art deco, and geometric letterforms, and the cheeky photography bring us to a swingy downtown wine night that feels elevated and delightful. ︎
Soyum is a cooking education platform that popularizes homemade Chinese food through sessions conducted by hand-selected contemporary chefs with unique perspectives of Chinese cuisine. By transforming intimidation to fascination, we bring real Chinese food to every kitchen. ︎
Moontower Festival
Comedy Festival
Branding
A collaboratibe project with Rohan Rege, Bill Chien, Brandon Joseph, and Fay Qiu
Moontower Comedy Festival happens grandly every year at the historic Paramount Theatre in Austin, Texas. Its current identity? Not so grand. Inspired by the classical revivalist structure, Art Deco style motifs and showbiz culture, our rebranding solution is a contemporary spin on the red carpet comedy event. The ingredients? An elegant wordmark, larger than life illustrations, radiating patterns, a rich color palette, and a hot hot serif. The identity is held together by a modular grid system and aims to do justice to the legacy of the Paramount Theatre while keeping things in the now. ︎
Boston University
Social Development and Learning Lab
Logo
